Meet the Minds Behind Amara
Vikas Kakkar
Founder & CEO
From predictive hiring to conversational AI. We build technology that gives every employee a voice and empowers leaders to build thriving, resilient cultures.
We believe that a group of passionate people can accomplish anything when they work together. Our mission is to build a trusted AI partner for HR where technology and humanity work as one.
By bridging the gap between the boardroom and the frontline, we guide companies through the transition from static, one-time surveys to continuous, meaningful listening.
To create workplaces where feedback is as natural as a conversation. We envision a future where AI doesn't replace human empathy, but scales it across the entire enterprise ecosystem.
How we navigated challenges, pivoted our vision, and built the ultimate Employee Experience platform.
We began our journey focused on the candidate experience, building technology to predict "hire-loss" post-offer acceptance.
Market validation was strong. We successfully onboarded our first 50 enterprise customers to the platform.
During the COVID-19 pandemic, we struggled to survive. We made the bold decision to revamp our entire DNA, pivoting to launch Amara for Employee Experience. We acquired our first major EX customer: Philips.
While building the future of Employee Experience, we maintained trust by continuing to fully support our legacy HireXP customers.
The pivot proved successful. Amara gained massive momentum, securing its first 50 dedicated customers on the new continuous listening platform.
A landmark year. We launched 5 new powerful modules and are proudly celebrating over 200,000 active users engaging with Amara across 16 countries.
A data-backed comparison of 2026 engagement strategies.
| Feature Capability | Traditional Surveys | Amara AI (2026) |
|---|---|---|
| Feedback Frequency | Annual / Quarterly | Continuous (Real-time) |
| Sentiment Analysis | Manual Tagging | Automated GenAI Insights |
| Employee Anonymity | Partial | 100% Privacy Vaulted |
| Attrition Prediction | Reactive (Exit Only) | Predictive (Weeks in advance) |
| Action Planning | Generic Reports | Manager-Specific Nudges |
Traditional tools often struggle with:
Real-time feedback from the HR community and platform users.
"The GenAI summaries have completely changed our Monday mornings. We no longer spend hours reading raw text; we just follow the Amara action plan."
"Anonymous chat feels safe for our employees. We're finally hearing the truth about our remote culture challenges."
Join the future of HR. Stop waiting for annual surveys and start acting on real-time insights today.