Media Kit
Everything journalists, partners, and event organizers need to cover Amara.ai — our story, logo & avatar usage, color & type standards, and downloadable brand assets.
Download Press Kit Press Contact
Company Overview
Company: Squadgain Techlabs Pvt. Ltd. (Product: Amara.ai)
Headquarters: Two Horizon Center, Gurgaon, India
Founder & CEO: Vikas Kakkar
Presence: India, Southeast Asia (Malaysia, Philippines, Thailand), Middle East (Dubai, GCC)
Amara.ai is an AI-powered employee engagement platform that continuously listens to employees, detects disengagement before it becomes attrition, and equips HR leaders with real-time, actionable people insights.
Primary Logo — Use on white or light backgrounds.
Contacts:
Minimum size: 24px (digital) / 20mm (print)
Clear space: keep at least the height of the “A” around all sides
Variants: Full color, monochrome, icon-only
Product Highlights
Continuous Listening
Lifecycle surveys, eNPS, pulse surveys.
Wellbeing Score
Mental health and wellbeing insights.
Exit & One‑time Surveys
AI-led feedback capture.
QR Voice Helpline
Anonymous grievance redressal.
AI‑Generated Reports (2025)
Predictive attrition & insights.
Integrations
Workday, SAP, Oracle, Darwinbox, BambooHR, etc.
Why Amara.ai
Proactively detects disengagement before resignations
30× ROI — saves millions in attrition costs
Multilingual: Thai, Tagalog, Bahasa, Hindi, and more
Security-first: SOC 2 Type II, ISO 27001:2022, GDPR, DPDP Act
Brand System
Use these tokens across web, print, and product UI for brand consistency.
Typography
Headings: Montserrat (Bold/Semi-Bold)
Body: Open Sans (Regular)
Digital sizes: H1 40px · H2 28–32px · Body 14–16px
The quick brown fox
The quick brown fox jumps over the lazy dog — Open Sans 16px body sample.
Logo Usage
Minimum size: 24px (digital) / 20mm (print)
Clear space: at least the height of the “A” around all sides
Use full-color logo on white/light backgrounds
Use white/mono logo on dark or complex backgrounds
Do not distort, stretch, or recolor the logo
Clients & Impact
Trusted across Insurance, BFSI, Pharma, Manufacturing, IT & Real Estate.
JGC
Reduced attrition by 90% in one year using Amara.
Bajaj Allianz Life Insurance
Top engagement feedback score across Asia.
Customers include RenewBuy, Paytm, BharatPe, Honda Malaysia, AboitizLand, Johor Plantations, Generali, AXA, and more.
Press & Recognition
Featured in News18, Silicon India, and leading HR Tech publications
People Experience Partner at Rakuten India
Downloadable Assets
Provide press-ready files in PNG, SVG, and EPS formats below.
Logo – Monochrome (SVG)
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Logo – Full Color (PNG)
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Icon – Avatar (PNG)
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Product Screenshots (ZIP)
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Founder Headshots (ZIP)
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Brand Guidelines (PDF)
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