Challenge
RenewBuy, a fast-growing insurtech platform with over 2,500 employees in 100+ cities, was facing high voluntary attrition and fragmented engagement. Annual surveys weren’t enough to capture real-time sentiment, and HR teams were losing valuable time to manual processes. Employees felt their voices weren’t heard consistently, and the organization risked losing top talent.
Low response rates: Fewer than 45% engaged with traditional surveys.
Geographically dispersed workforce: Spanning 100+ cities across India.
Data delays: Actionable insights lagged behind employee needs.
Trust gap: Lack of continuous acknowledgment led to attrition risks.
Implementation
Amara.ai was deployed as a continuous listening platform, seamlessly integrating into RenewBuy’s HR systems. The AI-powered assistant provided employees with always-on feedback channels and managers with predictive insights.
Pulse & QR Feedback
Employees shared instant feedback through conversational surveys and QR-enabled channels, improving participation dramatically.
Real-time Dashboards
Leaders accessed live sentiment heatmaps and actionable analytics, enabling data-driven interventions.
Empathetic Conversations
Amara.ai’s natural tone ensured employees felt acknowledged, reducing fear of speaking up.
Lifecycle Nudges
Personalized nudges at key milestones—onboarding, promotions, performance reviews, exits—captured timely sentiment.
Results & Impact
The impact was significant and measurable:
Employee Engagement
Participation rose to 82%, satisfaction improved by 18%, and employees reported renewed trust in leadership.
Attrition & Retention
Attrition fell by 15%, and over 91% of employee feedback was resolved, directly boosting retention and morale.
HR Efficiency
Automation saved HR more than 20 months of effort annually, freeing up resources for culture-building programs.
Culture & Trust
Three out of four employees felt consistently heard and valued, and transparency between leadership and staff strengthened.
“The AI insights from Amara helped us reduce turnover by 15%, directly impacting our bottom line.”
— Sulbha Kaushal Rai, VP of People, RenewBuyConclusion
With Amara.ai, RenewBuy transformed employee engagement into a proactive, data-driven practice. Attrition dropped by 15%, feedback resolution soared past 90%, and HR efficiency reached new heights. The journey shows how AI can directly strengthen both culture and business outcomes.
